Durable Technology: Transforming Card Personalization
Durable Graphics technology, available from Contisystems since 2022, is a response to a number of trends and needs. Let's find out a little more about what prompted this option and how it can transform the way cards are personalized, combining durability with creative flexibility.
What trends and needs led to the emergence of Durable?
The trend for vertical cards: In recent years, we have seen a significant increase in the number of cards with a vertical orientation. This change gives issuers greater freedom to create innovative and attractive layouts.
Increased validity: The need to extend the validity of cards, for reasons of efficiency and sustainability, has become a priority. In this context, the durability of personalization is a concern.
International standards: Thermal transfer printing is a widely used technique for personalizing cards. However, to ensure the durability of critical data, the standards of international financial associations require the application of protective layers such as topcoat or overlay. Although effective, these layers can compromise the aesthetics of the card and interfere with holograms, making it difficult for international schemes to approve the design.
External factors that can reduce the useful life of cards:
- Humidity
- Contact with creams or alcohol
- Friction due to repeated use
- Storage in poorly protected places (such as pockets)
- Exposure to UV light
- Abrasion from continuous use
The Solution with Durable Graphics
Durable Graphics technology combines the simplicity of thermal transfer printing with UV application, resulting in extremely durable personalization without the need for additional layers of protection. This innovation not only increases the durability of cards, but also offers extraordinary flexibility in personalization formats, allowing issuers to unleash their creativity.
Advantages of Durable Graphics
1. Versatile customization
Allows personalization on any part of the card, both front and back.
It supports printing in OpenType fonts and even images, making it possible to create a unique stock of differentiated cards just by personalizing them (for example, credit and debit cards or professional and personal cards).
2. Superior print quality
The print quality of Durable Graphics is significantly superior to traditional thermo-printing, reaching up to 600 dpi.
3. Exceptional durability
The application of UV provides superior resistance to external factors such as humidity, friction and exposure to UV light. See below, in the video we've prepared for you, a practical test that proves the resistance of this technology.
Contisystems offer
At Contisystems, we use the Entrust Datacard MX 2100, equipped with the Durable Graphics module, to guarantee maximum durability and quality when personalizing cards. This technology not only meets the durability requirements of the banking sector, but also opens up new possibilities for innovative and personalized designs.
See a test that demonstrates the superior resistance of cards customized with Durable Graphics technology.
Talk to us to find out more about how this technology can benefit your cards and offer customized solutions for your needs.
