Articles related to Customer Communication Management

Banks and insurance companies in constant evolution

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The financial market, particularly banks and insurance companies, has been challenged in many different ways. These entities are faced with a reality that changes every day, whether due to technological innovations, new regulations or even changes in the level of demand from their customers, in a very challenging balance between the experience offered and the competitiveness of the offer.

We live in an age where access to information is immediate, but this is no longer enough. For users to access their information from anywhere is now normal; the challenge now is for that information to be structured and presented in an appealing way, and preferably to take into account the particularities of each user.

In the age we live in, 200 million emails are sent every minute and this generation will spend more than 10% of their lives on social networks. There are over 3.6 billion internet users, which corresponds to 47% of the world's population. This means that this number has doubled since 2000, when there were approximately 1.7 billion. Not to mention that we can now access the web via 3G from the peak of Mount Everest.

We are definitely living in what can be called a digital age in which everything effectively has to be accessible from everywhere. But the above figures have also created another reality: the lack of security and reliability of the information we find whenever we "surf" the Internet.

Contisystems is well aware of these realities and has therefore developed the necessary skills to present products and services that are prepared to face this new reality with peace of mind.

Due to our background in banking and insurance, we understand and have a vast knowledge of the IT systems present in most companies. This knowledge allows us to advise and develop our clients' skills for the new era of technology in which we live.

For Contisystems, this evolution has a name - DOHS (Digital Objects Handling System), our platform that enables the transition from a legacy era to the true digital age. The aim of DOHS is not simply to migrate between platforms, but to integrate the two realities, allowing us to take full advantage of each one and creating the capacity to:

  • Optimize your documents;
  • Segment your communications;
  • Access all your information and documentation in real time;
  • Communicate with your customers using the latest document distribution technologies.

Here are some reasons why Contisystems is the company to think about when considering improving communication with clients:

  • The security we offer with certifications that are among the most demanding on the market;
  • The reliability of the information, guaranteed by our solution which complies with all the best market practices;
  • There is no need to change the systems that support our clients' businesses, reducing any impact on the organization or the costs of a global technological evolution;
  • The information to be shared or disclosed is entirely controlled by our clients;
  • A dedicated team with a single driver "make it happen".
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The battle for consumer attention

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In media where everyone is present, differentiation is more difficult and noise gets in the way of the message. But digital has also brought contributions to physical communication and personalization on paper is an option to explore.

 

Nowadays, consumers are constantly enticed with various messages via email, sms, push notifications, advertising posters, television, etc. This factor, combined with a busy and hectic life, makes their attention an extremely scarce commodity that is fiercely contested by brand owners.

 

In this context, the challenge is to create really relevant content, using channels that differentiate and are valued by the consumer. Personalizing the message for segments or even for each recipient is increasingly the solution. Targeting the message with content that is truly valued by those who are going to receive it makes all the difference and this can be seen in our email inbox, in notifications on our cell phones and also in our physical mailbox.

 

At a time when the focus is on digital communication channels, you have to think that the media where everyone is is where differentiation becomes more difficult, where there is more noise and where the message has greater potential to be diluted. For this reason, many brands adopt digital media for personalization and subsequent production on paper, which consumers can feel in their hands, recognize textures and interact with folding. With the right content and for the right people, we believe direct mail still has a very promising future.

 

This is also why we have seen growth in our variable data printing area or, more broadly, our customer communication management area. In addition to invoices, statements and notices, there are valuable communications that can be built digitally and delivered to the consumer on paper. As our mission is to be the fastest and most reliable provider of complete and secure personalized communications solutions, we want to ensure that growth in this area has no impact on the levels of service we deliver to our customers and, for this reason, we continually invest to strengthen our capacity. In this context, we have acquired a new automatic enveloping machine which will allow us to increase our capacity by 5 million envelopes per month.

 

Take a minute to see how our new machine was assembled.

 

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CCM of Excellence

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The CCM team's new focus is on adapting our clients' current printing workflows.

The aim is that through our personalization software and new printing equipment, we can offer our customers a service of excellence in print quality and another level of intelligence in the way the document is created and presented to the end customer.

In this way we are managing to surprise our clients and allow them to distance themselves from a technological legacy of the past, which limits them and creates constraints in a more technological approach to their communication that they wish to adopt.

In recent years, Contisystems has evolved its solution for interpreting, manipulating, processing, formatting and making documents available.

We consider this to be the moment when all this effort is reflected in printing, combining the new printing technology acquired by Contisystems with our digital solution, thus enabling us to deliver an excellent service to our customers.

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