To maintain long-distance relationships you need up-to-date contacts!

In a world where we call our family and friends more than we visit them, what can companies expect from face-to-face relationships with their customers?

Do I visit my family and friends or my bank?

Technology has brought effective alternatives to face-to-face communications for many situations, but it still can't replace a hug. We believe that customers would rather spend their time visiting and hugging their family and friends than visiting a store, a bank branch, a broker's office or any other space owned by their "supplier". It is therefore important for companies to be prepared for efficient remote communication with their customers, who will prioritize everything that brings them the most emotional value when they physically travel.

Yes, I would welcome a request for feedback via whatsapp!

Although remote contact channels are already very varied, the cell phone (with all the communication formats linked to it) and email are still the most common and accessible for most customers. But how quickly are cell phone numbers and email addresses changing? Are companies keeping up with the dynamism of their customers?

A change of job, address, marital status or simply state of mind can be a reason to "reset" many things, including your email address and cell phone number. 

And if it's already a challenge to collect this customer data initially, it will be even more of a challenge to keep it up to date, wouldn't you agree?

Contact sanitization, really?

Among the many routines that must be maintained in customer relations, remember to sanitize contacts. Establishing a circular checking routine, using some contacts to confirm or update others, is essential for maintaining a healthy relationship. In an example where the cell phone you have on record doesn't respond to a confirmation request, you could use email to get the new contact.

Today there are many techniques and tools that allow you to create high-value content in truly distinctive formats. What good is all this investment and effort if the contact is not up to date and the content doesn't reach its destination?

Simple and quick or not so simple?

Establishing these circular checking routines takes time and dedication, but you don't have to do it alone. With the help of Unicks, for example, you can get full support in building contact certification schemes that you can run regularly and ensure that the relationship with your customers is not disrupted.

Get to work!